The Dutch House of Representatives (Tweede Kamer Der Staten Generaal) asked Tobias to pitch his ideas on the internal security of the building. Although we often think about physical security, the digital world can also be a threat we are not aware of. With the campaign called “Zeef”, the digital threat is made visible through the fears humans instinctively have for insects and “bugs”. By harnessing our innate phobias of pests, critters, infestations, and infections, the images highlight the necessity to protect oneself in the digitally connected world. Of course the digital world is an abstract place, but with child-like visualization it comes alive. In every image a question is asked to make the spectator curious. The campaign consists of a total of six images which display “bugs” in the system. The “bugs” can do harm to the organization on a digital level, which essentially can do more damage than a physical threat.
With this campaign Tobias hopes people will become aware of the fact that the digital world is here to stay, and we rely on it. Like the members of The Dutch House of Representatives, we should all be aware of the possibilities and risks this new world offers. A system is as safe as its own users.
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